Using Augmented Reality to Improve Creative Productivity in the Workplace.

My research partner and I explored the transformative potential of Augmented Reality (AR) in enhancing creative productivity within organizational settings. Motivated by the stagnation of creative output in contemporary workplaces, we propose a three-step solution leveraging Microsoft's HoloLens to foster employee motivation, engagement, and collaboration.

Our approach begins with an immersive AR experience to inspire and build employee trust. Subsequently, we introduce organization-specific AR applications designed to facilitate the ideation and development of new products and services. Finally, the HoloLens' Shared Experience feature enables real-time collaboration, allowing teams to bring their creative ideas to fruition.

Our key performance indicators include employee interviews and the quality of generated creative ideas. The research addresses the immediate need for increased creative productivity and suggests future avenues for integrating AR in the education and healthcare sectors.